Simorgh Institute started its activity in 2007 in the field of culture and art. At the beginning of the establishment, due to the education and executive experience of the CEO, the departments of graphic design and ticket sales of cultural and artistic programs of this institute were established. Due to its performance, development and innovation, the name of this institute quickly became the top sales center for concert tickets and was introduced as a special sales center in advertising.

Graphic design studio in various music art projects, with well-known artists and groups such as Shams group (Sohrab and Tahmours Pournazeri), Arian group, Benjamin Bahadori, Datis group, Soheil Tehrani, Ehsan Haghshenas, Iman Hazrati, Karo group, Siamak Khahani , Alireza Ghorbani and ... cooperated. Specialized in graphic design, supervision, execution and packaging of music works for publication and distribution in collaboration with the Eastern Song Institute and other active music institutions. Those who attended concerts in those years well remember that the way the tickets were printed and the ticket information was entered was all offset printing and the information was entered by hand stamp.

Simorgh, who from the beginning of his activities in the role of collaborator, consultant and artistic performer, collaborated with one of the well-known and leading companies in producing and producing music (Eastern song) and his CEO in those years was also the director of the company's IT department, decided to implement a system And the use of technology instead of traditional methods in printing and presenting tickets to art lovers. After achieving success in this field, which increased the speed of information printing, categorization, entry and exit control and reading of information by 30 times, we decided to go one step further and in line with international platforms, the possibility of buying tickets online with seat selection For the first time in Iran in a project called Online Ticket (owned by the Eastern Song Institute). This project expanded its activities in phases 2 and 3 during 8 years under the name of 3670. Simorgh was responsible for the implementation of the project and the software team as well as its development.

With the registration of "Fajr Simorgh Pars" trading company in 2010, we decided to develop our activities in the field of culture and art. Attending the production and production of movies, artistic consulting to cultural and artistic institutions, planning, managing and performing ceremonies, attracting sponsors, etc. were among the activities that took place next to the design studio and ticket sales center.

In 1390, after many experiences that the CEO of Simorgh had gained at the same time as the executive director of concerts and the director of public relations in Taraneh Sharghi, he decided to activate the music concert department in the company. In the beginning, with one of the most prominent Iranian music artists (Alireza Ghorbani), we staged 8 successful performances in 4 days, called the collection of works selected by this artist, at the Milad Tower Conference Center, sponsored by the international brand Montblanc. After that, we collaborated with the Dal group, which was active in the field of fusion music and was recently known among the audience, and we performed performances by this group at the Vahdat Hall.